Meet the Authors

Meet the Authors

Our complementary skills made us the perfect team to create a book like Gut
It. Cut It. Cook It: The Deer Hunter's Guide to Processing and Preparing Venison.

Eric Fromm
Eric is an avid hunter, trapper, and outdoorsman who works for the USDA as a wildlife
specialist. Most of his work involves wolves and bears.

When Eric was six years old, his uncle began teaching him how to process wild game.
Growing up, he also helped butcher steers and a few hogs every fall. Later, he worked
for an outfitter at an elk camp in Colorado. He's hunted the West, the Midwest, and
Canada. Over the years he's processed elk, caribou, bears, and hundreds of deer.

Al Cambronne
Al is a freelance writer, photographer, and instructional designer. He's spent most of his
career creating training that helps people do their jobs better. Some projects involved
training in sales, management, or interpersonal skills; others involved more technical,
process-related skills--kind of like this one. In that world, Gut It. Cut It. Cook It. would be
described as a "print-based performance support system."

Al has spent a lot of time outdoors; he's also done a little target shooting. But somehow
he didn't take up hunting until later in life. When he did, his friend Eric coached him a
little on the hunting. Then Eric showed him how to skin and butcher his first few deer.
That got the two of them thinking about this book.

The Right Team for the Job
Eric is an expert at gutting, cutting, and cooking; Al is an expert at helping people learn
new skills. That made them the perfect team to write Gut It. Cut It. Cook It.: The Deer
Hunter's Guide to Processing and Preparing Venison.

So get the book, get yourself a hunting license, and get ready for some hands-on
experiential learning.

About that other Eric Fromm...
If you found us by searching the internet, you may have also run across Erich
Fromm (1900 - 1980), the famous social psychologist, psychoanalyst, and
humanistic philosopher. He wrote books like The Art of Loving, The Art of Being,
The Nature of Man, and Greatness and Limitation of Freud's Thought.

Different guy. No relation.

Eric is, however, related to the Wisconsin Fromm brothers who bred the "bright
with silver" fox. At its peak, their empire spread over 17,000 acres; during the
20s and 30s, it was one of the world's largest and most successful fur operations.
The Fromm brothers were also the world's largest producer of ginseng.

After annually losing thousands of valuable fox to distemper during the 30s, the
Fromms invested over a million dollars in vaccine research. Their research paid
off, and in 1938 they made the vaccine available to the entire industry.

Fashions have changed; the Fromms sold their last furs back in the 80s. But even
today... If your dog is protected by a distemper vaccine, thank the Fromms.